The OG of traditional lipsticks in the clean beauty space, ILIA Beauty (established 2011) has been holding court ever since. The colors are complex, unique, flattering and modern — a rare combo despite the increase of make up branding touting non-toxic formulas. Named after music from the 70’s and 80’s, Sasha Plavsic’s original shades were offered in either a traditional lipstick, or its slightly dewier iteration: her classic tinted lip conditioner.
Not sure sure to start? Bang Bang is your best bet if you’re after a red, the bright berry Arabian Nights is the founder’s personal favorite, and Nobody’s Baby looks fantastic on everyone.
However, in the summer months, I’m a sucker for her peachy pink nudes. Funnel of Love, pictured above, was created to capture the exuberantly gamine lip color worn by Bridget Bardot in her hay day.